Skip to main content

Build a Strong Employer Brand – What can you do if your company stinks?

Written on .

Your company’s employer brand is your reputation as an employer and is crucial in attracting top talent. Some reputations are just not good, they may or not be deserved. That is just the perception in the market. Years ago there was one European company (that no longer exists) was so toxic that candidates would refuse to interview…It was bad.

Here are some things companies can do to improve its brand. These can’t be cosmetic they have to be heartfelt from the very top. Start by clearly defining and communicating your company’s values, culture, and mission. Prospective employees need to understand not just what your company does, but what it stands for. Highlight aspects that make your company unique, such as innovative projects, cutting-edge research, or a commitment to patient care. Use your website, social media, and job postings to tell your story and showcase employee testimonials and achievements. When potential employees see that your company is a place where they can grow and make a meaningful impact, they are more likely to want to join your team.

Professional Development

One of the most effective ways to attract and retain top talent is to offer robust professional development opportunities. In Japan’s highly competitive pharmaceutical and medical device industry, employees are always looking for ways to advance their skills and career. Invest in comprehensive training programs that cover both technical skills and soft skills. Consider partnering with universities or online learning platforms to provide continuous education opportunities. Establish mentorship programs where experienced employees can guide newer ones, fostering a culture of knowledge sharing and support. Clear career advancement paths are also essential. Employees need to see that there is room for growth and that their efforts can lead to promotions and new opportunities within the company.

Create a Supportive Work Environment

A supportive and inclusive work environment is crucial for keeping your best employees happy and engaged. This involves prioritizing diversity and inclusion initiatives to ensure that all employees feel valued and respected. Encourage open communication by creating channels where employees can share their ideas and concerns without fear of retribution. Promote work-life balance by offering flexible working hours, remote work options, and wellness programs. In Japan, where long working hours are often the norm, showing that you care about your employees’ well-being can set your company apart from the competition. A positive workplace culture not only retains top talent but also boosts overall productivity and employee satisfaction.

Recognize and Reward Contributions

Acknowledging and rewarding employee contributions is vital for maintaining high morale and motivation. Implement performance-based incentives that reward employees for meeting or exceeding their goals. Recognition programs, such as Employee of the Month awards or shout-outs in company meetings, can make employees feel appreciated and valued. Regular feedback is also crucial. Conduct performance reviews that provide constructive feedback and recognize achievements. Additionally, consider offering bonuses, stock options, or other financial rewards to top performers. Non-monetary rewards, such as additional vacation days or opportunities to attend conferences, can also be highly effective. By recognizing and rewarding hard work, you can foster a culture of excellence and dedication.


By adopting these strategies, your firm can attract and retain top talent, ensuring long-term success and competitiveness in Japan’s pharmaceutical and medical device industry. Building a strong employer brand, offering professional development opportunities, creating a supportive work environment, and recognizing employee contributions are all key components of a successful talent management strategy. Implementing these practices not only helps in attracting the best candidates but also ensures that your current employees remain loyal and motivated, driving sustained success for your organization.

Share This Post