We approached three of our clients regarding our new candidate, including the American Pharma company, which was launching the vaccine.
The first company was not interested, and although it had a vaccine, senior management did not have the need for an MD without business experience.
The second company was looking for a MD who could operate within its medical affairs team. This company’s pipeline did not include vaccines, however, it did have an executive who knew how to close a deal.
The first meeting with the second company was less than impressive. The MD was left waiting in the lobby while the Human Resources department fumbled to find an appropriate room. Once the interviews were underway, the company representatives were under prepared and failed to sell their company with passion and conviction.
The candidate departed feeling uneasy and reluctantly agreed to a second meeting three weeks later with the foreign marketing director. Her interest was renewed. The MD discovered she would be involved in work she enjoyed and would gain business experience.
An offer was given at the third meeting. The salary and conditions were competitive but there was no deadline or a sense of urgency. She had the impression the company would wait forever. “Did they really want me?” she asked herself.
I have noticed that Pharma companies sometimes forget that candidates have options. They fail to sell themselves and show prospective employees they are wanted, needed and respected. Our candidate also met with a third American Pharma Company. She met with a MD at this company and immediately felt she had a promising future with this organization. The US company’s representatives demonstrated they respected her qualifications. They also empathized the fact she had spent a number of years in public health and was now entering the business world. It would be a learning curve, and senior management were prepared to take a chance.
The meetings were held quickly, one after the other, and the company’s MD followed up with emails. The company’s medical doctor even went the extra mile and spent a relaxed evening over dinner discussing issues surrounding the Pharma industry. The candidate appreciated this thoughtful gesture.
Once the company had decided it was ready to make an offer it was delivered quickly and a deadline was given.
The candidate accepted the offer and even though the area of therapeutic services was not her ideal choice, in the end, this was not the only issue. The MD was also looking for a cultural and environmental fit.
In short, the third company made the candidate feel she was valued. The senior management wanted to hire her but were not prepared to wait forever, the offer had an expiry date. Like most of us, the MD had a strong desire to be wanted and to feel valued.
Most candidates join new companies not because of the products, the potential business or even the salary.
They simply join because of the people and how they make them feel.
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